It is Central London but does not (yet) have the cachet of its neighbours Soho or the West End and Theatreland, but they are working on it. The hip new businesses are piling in - and its a mix of location, transport links (the new Crossrail is almost ready), culture and services: trendy bars and cafes, with appropriate prices, and some hip new hotels.Just like the gays revitalised Vauxhall before migrating to Shoreditch. Thus hip
Its not enough that Londoners are being priced out of the suburbs but now the central area is being transformed too. Holborn has a rich cultural history with museums and then all that literary associations with Bloomsbury. Now its contemporary and tech-driven - it has an amazing mix of industries:law, media, tech giants. There are Georgian buildings, garden squares, the British Musuem, the Inns of Court, some very old pubs, all very British, but its also the future: innovative, award-winning architecture, hotels, bars and restaurants. (With thanks to The Evening Standard).