They seem to be aiming for the light Rock and Doris touch - but Newman (unlike Rock or Tony Curtis) seems very charmless in these kind of roles (but then I never found him that particularly interesting) while Joanne - who was it who coined her "the duchess of dowbeat"? - starts off as the 25-year-old old maid in fashion publishing with pencils in her spikey hair and always in dark glasses. She has devoted herself to her career instead of bagging a husband - he is the wolf journalist sent to cover their Paris show.
Later she has a transformation as he thinks she is a high-class call girl - then the Rock and Doris confrontation with the roles switched - he knows she isn't as she gets ready to go through with their seduction scene, but even that is muffled here. Its all gratingly old-fashioned, even for 1963, as the swinging decade was about to take off. With Eva Gabor, and Sinatra sings the title song. Woodward seems much more at home with material like THE STRIPPER (Woodward label) or THE LONG HOT SUMMER or even those Fox films like THE SOUND AND THE FURY or NO DOWN PAYMENT. She just seems simply at sea here.