Its Oscars weekend and the hype is increasing - even the quality papers get in on the act with their "who should win - who will win" nominations, and among the more popular rags all the speculation on who will wear what on the red carpet, and who got it right and who got it wrong .... It is all hype of course, as this extract from Datalounge.com attests:
The Oscars are nothing more than 1). a marketing device to generate
box-office revenue and, once TV got into the act, advertising revenue;
and 2). an ego trip and potential future negotiating tool for the
winners and the people who campaign successfully for the awards (e.g.
Weinstein).
What's comical is that on some level many of the best in the business
know it's all bullshit (I'm thinking of people like Streep, Day-Lewis,
Spielberg), but they still have that craving for collecting the status
symbols.
The oscars in recent years have become blatantly campaign driven by irritating PR firms and hungry stars looking for a career boost. It's become obnoxious and a major turn off.
The oscars in recent years have become blatantly campaign driven by irritating PR firms and hungry stars looking for a career boost. It's become obnoxious and a major turn off.
It was ever so, ever since the first days of the Oscars when they were an industry trade event, and they still seemed important when I was young in the '50s - then of course they became a major tv and fashion event, driven by all the PR people. But now it seems anybody can win an Oscar and can you even remember who won a year or two ago? In the '50s and '60s and '70s it was fascinating seeing the nominations and who won, now less so when every Hollywood personage gets their turn, and any actor who directs a film is a shoo-in (Costner, Beatty, Redford etc) and who's turn is it this year, viz: Billy Wilder cleaned up in 1960 with THE APARTMENT as his SOME LIKE IT HOT had been swamped by BEN-HUR the previous year).


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